Study what they are doing, their strengths, and weaknesses. This helps you identify opportunities and gaps in the market. Deeply understand your customers' needs, preferences, and commercial real estate line of credit pain points to tailor your produ... moreStudy what they are doing, their strengths, and weaknesses. This helps you identify opportunities and gaps in the market. Deeply understand your customers' needs, preferences, and commercial real estate line of credit pain points to tailor your products or services to solve their problems better.