One of the primary reason you should turn towards customized application for your business, is transparency to your clients and yourself. Customized applications are a great CRM (customer relation management) tool. According to Mobile Application Development Australia, transparency and feedback are two of the chief elements of a personalized application for business. An application made in accordance to your type of business can help you gather customers, as well as cultivate loyalty from your already usual customers. Apart from that, it also provides them clear vision of your company’s policies and business rules. Did you find this helpful?